Skip to content
CAPSOLTECHNOLOGIES
MenuClose
01Service line

Design & brand systems

Identity built as a system a team can actually run, not a logo and a hope.

At a glance
Disciplines
Design
Stages
5 in sequence
Duration
Quoted after scoping
AFraming

Most brand work fails after the handover.

The identity is beautiful in the presentation and unrecognisable eight months later, because nobody wrote down how it behaves when a headline runs to three lines or a campaign needs a colour that was never specified.

We build identity as a system: the rules, the tokens, the specimen sheets and the worked examples that let someone who was not in the room produce work that still looks like you.

BScope

What is in scope

Brand identity systems
Logo and mark, typography, colour systems and the written guidelines that hold them together.
Marketing collaterals and campaign creatives
The recurring formats — decks, one-pagers, ad sets, launch assets — built as templates rather than one-offs.
Visual storytelling and digital branding
How the identity behaves on screen, where most of it will actually be seen.
Print and digital design systems
One system that survives both, with the constraints of each written down instead of discovered late.
CSequence

The order the work runs in

Stages, not a schedule. We do not publish durations we have not agreed with you — the sequence is fixed, the length depends on what we find in scoping.

  1. 01

    Audit

    What exists, what is inconsistent, what is load-bearing and must not change.

  2. 02

    Direction

    Two or three distinct directions, each committed to one idea. Not one direction with three colourways.

  3. 03

    System

    The chosen direction extended into type scale, colour tokens, spacing, layout rules and states.

  4. 04

    Specimen

    Real artefacts built in the system — the proof that the rules hold outside a moodboard.

  5. 05

    Handover

    Source files, tokens, guidelines and a walkthrough with whoever will be using them.

DDeliverables

What you have at the end

  • Logo and mark, in the formats and lockups you will actually need
  • Type scale and colour tokens, documented with contrast ratios
  • Written guidelines covering behaviour, not just appearance
  • Templates for the formats you produce repeatedly
  • Editable source files, handed over without conditions
ESpecific to this line

What we need from you before we start

An honest account of who decides. Identity work dies in committees that appear at the review stage. If there is a founder, a board member and an investor whose opinion will ultimately matter, we would rather meet all three in week one than discover the third in the final round.

And a list of everything currently carrying the old identity: the app, the deck, the invoice template, the office signage, the app store listing. The rollout is usually larger than anyone remembers.

FNext

Where to go from here

Start a project briefHow we work

Next line — 02 UI/UX & experience design